Entirely Italian Design
My Way is different because every single choice we have made in our life determines and personalises our way of being. A strong identity as reflected by the logo: two graphic signs, identical in appearance, going in opposite directions, overturned. My Way: two elements divided by a dotted line inspired by road signs, highlight the diversity and freedom in which everyone can decide which way to go.
Because this is the idea behind the collection. Be unconventional and create new rules and solutions. The brand is designed for men and women with a youthful spirit. Our goal is to satisfy a target of customers who like to move with the times, wearing a colourful lightweight frame embellished with innovative and refined details. A collection of 40 different models created by an Italian designer who works exclusively for My Way.